Sandi Lesueur

Co-founder & Chief Brand Officer  -  Fire+Ice Athletics

Athletes & CBD - Creating a Niche Market

Trying to be everything to all people and not targeting a specific market won’t set you apart. This successful cosmetic, medical and CBD wellness brand builder will share how their professional athletic-driven pain recovery brand differentiates itself, by utilizing Zero THC CBD isolate plus specific plant-based analgesics in their formulations, and the importance of clinical trials to prove efficacy, plus innovative retail sales technology utilizing vending machines. Visit Fire+Ice Athletics at booth 1713.


This Schedule is not currently available