Rob Smith, the CEO and Founder of The Phluid Project GET Phluid and The Phluid Phoundation, has created a brand, combining his profession, which is retail, along with his passion, a commitment to social justice. 

After graduating from Michigan State University, Rob began a long retail career, spanning over 30 years, orchestrating multi-billion dollar businesses through merchandising,  e-commerce, marketing, product development, and supply chain management. 

He worked his way through Macy's for over two decades, working within four divisions and finishing with his final position as GMM/EVP of Macy's Corporate in product merchandising. Gaining new experiences, Rob became GMM/EVP at Victoria’s Secret and the Children’s Global Chief Product Officer for Nike, Levi’s Jordan, Hurley, and Converse with Haddad Brands. 

Rob leads the CSR committee as a Board of Director for Steve Madden, is a member of Titanium Worldwide, and is an Executive in Residence with Wunderkind and The Fashioneering Lab. He’s the former Board Chair for The Hetrick-Martin Institute and also served on the board of directors for Athlete Ally. 
Rob lives in NYC with his husband, Rod Grozier, and his dog, Jackson.