Diane Keng

CEO and Co-Founder  -  Breinify

How To Use 1st Party Data Successfully To Deliver Anonymous Personalization

With the inevitable loss of third-party cookies, it’s essential for companies to collect and effectively use first-party data to continue to provide customers with relevant and meaningful omnichannel experiences without compromising consumer data privacy and security. Join Diane Keng as she shares customer stories on how to collect and tag 1st party data, and deliver personalized experiences for anonymous and known consumers that improve marketing ROI, conversions and retention.


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